JANUARY 2026 COHORT SIGN UP

The Profit Path Group Coaching

6 weeks | 21 January 2026 – 25 February 2026 | Limited to 25 people

R6 900 R5 865

15% Off Black Friday Discount valid till midnight 23 November 2025

BOOK MY SPOT

For Creative Business Owners and Freelancers who finally want to feel clear, calm and confident about their finances, through simple money systems for creative brains, taking you from overwhelm to profit.

Presented by a fellow creative with a passion for both financial management and teaching, on a mission to destroy the starving artist myth for good.

✨ What’s included ✨

  • Group coaching calls every week Wednesday at 10am SAST (60 – 90min on Zoom)

  • Each weekly call includes theory session, Q&A and worksheets

  • Exclusive FB group access where you’ll be able to connect with other members and ask questions that myself or my team will answer

  • Access to a hub with all the program resources including call recordings, video tutorials, and worksheets and calculators

📚 The Curriculum

My main objective with this coaching program is to help YOU get to where YOU want to be with your finances – if you’re new to freelancing and want to understand how to manage personal vs business finances, or if you’ve been in the game for a while but not making a profit, or simply want to finally go from overwhelm to clarity when it comes to your money. I want to help you get there. We start each cohort with my core finance lessons, while allowing room to add, depending on the group’s needs, goals and focus. What’s included in the core coursework:

    • How to review your incomes

    • How to review your expenses

    • How to calculate your most profitable clients/jobs/offers

    • Calculating income targets

    • Analysis of results – and what do we do next?

    • Personal vs business expenses

    • How to create a healthy separation – and why it’s important

    • How to pay yourself a regular salary (even if you’re a freelancer)

    • Tax options and considerations

    • Planning for emergencies, tax, and paid time off

    • Pricing your creative work to ensure profitability

    • Strategies for profitability

    • Four phases of profitability

    • How and when to pay out profit  

    • Standard payment terms and conditions

    • Project vs retainer terms

    • Managing scope creep

    • Managing late payments

    • Understanding your money blocks

    • The money mistakes we all make (and how to avoid them)

    • Rich vs wealth mindset

    • Pricing psychology

  • She has this brilliant ability to take complex financial concepts and turn them into fun, digestible visuals that land...What she teaches is so important for creatives, and Liesl brings it to life in a way that’s practical, non-fluffy, and truly transformative.

     Joana Galvão,
    Founder of Ambitious Creatives & Gif Design Studios

  • Liesl explained everything in a way that was clear, practical, and easy to implement. Nothing felt overwhelming — instead, I left feeling empowered and confident, with tools I could actually use straight away.

    Jessica Wright
    Owner and Founder, Silver Hare Creatives

  • Liesl is uniquely gifted in helping creatives and freelancers set up money systems that take the guesswork out of finances. Her workshop is engaging and fun, while providing practical information and steps you can take today. Not to miss if you're looking for more clarity on your business finances!

    Allison Sebastian
    Owner, South Square Creative

  • She gives practical advice and never makes you feel silly for not knowing things. She explained everything in a way that made sense and gave me easy steps I could actually do.

    Lily Zwennis
    Design and Animation Freelancer

  • It was really easy to understand. Saving 1% has shocked me the most and it’s true that little differences add up. I definitely feel more confident in my decisions and more aware of my financial spending in general.

    Natalya Yannikarkis
    Founder of Designer by Day

  • For someone quite scared and shy of the monetary world, she makes you feel confident enough to ask vulnerable questions. She is so kind and so well equipped with logical advice and so understanding of how vulnerable it can be to openly discuss finances

    Maggie van Zyl,
    Founder of Carvel Tattoo Studio