CREATIVE BUSINESS OWNERS, SOLOPRENEURS AND FREELANCERS
You deserve 💸
profit, not panic
From chaos to clarity — I help creatives set up money systems that actually work (and don’t lead to a spreadsheet-induced meltdown).
Because creative work should be fulfilling and financially sustainable.
Get clear, get confident,
get profitable 💵
Running a creative business is hard enough without constantly second-guessing your finances. Whether you’re avoiding your bank account, unsure how much to pay yourself, or stuck in the feast-or-famine cycle — you’re not alone.
I help creative entrepreneurs take control of their business finances using simple, personalized systems—built for clarity, consistency, and real, pay-yourself profit.
No overwhelm. No shame. No spreadsheet dread.
Here’s what you’ll be able to do:
✅ Understand exactly where your money’s going
✅ Pay yourself consistently (without crossing your fingers)
✅ Plan for taxes, savings, slow seasons — and epic holidays!
✅ Run a profitable business, with a real profit payout at the end of the year
✅ Take the guesswork out of the profitability of your business
✅ Make confident, informed financial decisions for your business
CLIENT FEEDBACK
“The difference has been night and day. I now have 100% clarity on my finances every month.
Perhaps best of all, I can now see the light at the end of the tunnel - the ability to end the year with a healthy profit that I get to decide what to do with. Overall, I feel much more comfortable, confident, and excited about the success of my business.”
Jessica Wright Botha, Founder of Silver Hare Creative
If you’re ready to feel calm, clear, and fully in control of your money, I’m here to help you get there.
Liesl Venter
Designer · Agency Founder · Mom · Wife
Money Coach for Creatives
💵
Simple money systems
💡
Calm creative minds
🙌
Real profit
💵 Simple money systems 💡 Calm creative minds 🙌 Real profit
Ways to 🤝
work together
Simple, stress-free money systems for creatives who’d rather do literally anything than open a spreadsheet?
You’re in the right place.
Whether you need a quick answer to one tricky money question, a full system built in a day, or ongoing support to keep everything running smoothly — there’s a coaching path designed for you.
Here’s how we can work together:
Profit Power Hour → Quick clarity on one money challenge
Profit Blueprint → Your personalised money system, built in a day
Profit Path → 3 months of ongoing coaching + support
No jargon. No shame. Just clear, calm guidance — tailored to your creative business.
$50
1:1 Consultation
The Profit Power Hour
Got one money question that’s been keeping you stuck? Let’s tackle it together in a focused, practical session. Think of it as financial first-aid for your creative business.
💡 In 60–90 minutes, we’ll:
Zero in on one specific pain point (pricing, paying yourself, cashflow, taxes—you name it)
Break it down into simple, doable steps
Create a clear action plan you can implement straight away
Details 60 - 90 minutes | 1:1 Zoom Call
Best for Creatives who aren’t ready for full coaching, but need quick clarity on one burning issue. AND Past clients who’ve already done the deeper work, but want a refresher, follow-up, or support with a new challenge that’s popped up
1:1 Private Intensive
$150
The Profit Blueprint
A one-off, deep-dive session to get your money systems up and running—fast. In this session we’ll map out a simple, personalised plan that takes you from chaos to clarity. Think of it as your financial blueprint: clear, practical, and designed for the way you work.
💡 You’ll walk away with
A clear, personalised system to manage your money
Tools to pay yourself, prep for taxes, and plan for profit
Clarity on exactly what’s coming in and going out (no more guessing)
Details 6 hours | 1:1 on Zoom
Best for Self-starters who want a done-in-a-day setup
3 Month Private Coaching
$650
The Profit Path
Ongoing coaching to help you implement, refine, and stick to a money system that actually works, without the stress, confusion, or spreadsheet dread. This is my most supportive 1:1 offer for creatives who want structure, strategy, and accountability.
💡 Over 3 months we’ll cover
A full financial review of your business
A clear, personalised system to manage your money
Tools to pay yourself, prep for taxes, and plan for profit
Clarity on exactly what’s coming in and going out (no more guessing)
Twice-monthly coaching calls to keep you supported and accountable
Details 3 months | Kick off call of 3 hours | 2 x 1:1 monthly coaching calls (1 hour) on Zoom
Best for Creatives who are done guessing and ready to feel in control. They are ready to make big changes in their business
Payment Options Once off payment of $650 or monthly plans of $215 per month
Need help deciding 🧐 or just to see if we’re a good fit?
Totally fair! A quick 15-minute call is the easiest way to ask your questions and get a feel for how I work. No pressure, no prep work, just a quick chat to see if this feels right for you.
Prefer to learn in a group? 💡
Talking about money can feel scary — but learning in a group can make it feel lighter, safer, and a lot less overwhelming. You’ll quickly realise you’re not the only one who’s been unsure where to start or avoiding the numbers altogether.
Everyone shows up with the same goal: to finally feel clear and confident about their finances — without the stress, shame, or overwhelm.
In this workshop, you’ll set up a simple money system you can actually stick to, and you’ll do it alongside other creatives who truly get what it’s like to balance passion, projects, and finances. The conversations are supportive, the energy is encouraging, and the atmosphere is light and engaging — because when the fear and confusion lift, money becomes so much easier to handle (and yes, even enjoyable!).
$100
Group Workshop
The Profit Together Workshop
A group workshop to help you set up your money system alongside other creatives — because you’re definitely not the only one figuring this stuff out.
💡 You’ll walk away with
A clear, step-by-step guide to manage your business finances and cash flow
Tools to pay yourself, prep for taxes, and plan for profit
Clarity on exactly what’s coming in and going out (no more guessing)
New network connections of fellow creatives mastering their finances
Details Full day workshop on Zoom, max group size of 15 people
Date Next workshop will be in October (date to be announced) - join the waitlist to be the first in the know!
Best for Creatives who want expert guidance and the energy of doing it together
CLIENT FEEDBACK
“I feel like I’ve given my business the respect that it deserves! The system has helped so much and relieved a lot of my monthly anxieties.
Liesl helped me feel like I deserve to have nice things! I had been stuck for so long that I actually hadn’t visualized myself as a person who could be earning more. My first month working with Liesl, I increased my income by 45% and my second month by another 15%. It’s so lovely having a monthly check in which helps keep me on top of things and accountable.
Natalya Yannikarkis, Founder of Designer by Day
Hi, I’m Liesl 👩🏻💻
Creative Brain Meets Finance Coach
Designer, co-founder of Aloe Creatives, mom, wife, and finance coach for creatives — helping freelancers, solopreneurs, and small business owners finally feel in control of their money.
As a creative who also happens to love numbers (a rare unicorn, I know), managing money has always felt calming and empowering to me. Now, I help other creatives experience that same sense of confidence and clarity in their finances.
Why? Because I believe creatives can build sustainable businesses — and actually make a living doing what they love. All it takes is the right system, a little guidance, and support from someone who truly gets how your amazing, creative brain works.
Ready to feel in control of your finances?
From one creative to another — I’ve got you.❤️
CLIENT FEEDBACK
“Chatting with Liesl was a breath of fresh air. She gives practical advice and never makes me feel silly for not knowing things. She explained everything in a way that made sense and gave me easy steps I could actually do.
I'm feeling a lot more in control and my mindset has started to shift. Since just taking action on a few simple points, my income has already gone up because I’ve changed how I price and budget. I can see where my money’s going, where I was undercharging and where I was missing opportunities.”
Lily Zwennis, Freelancer
Whether you’re a few years in or just starting out, I’ll help you set up simple systems that actually make sense.
No jargon, no spreadsheets, no shame.
Ready to ditch the overwhelm and feel in control of your money?
✨ Financial Coaching that’s clear, calm, and built for creative brains like yours.
📝 Start with a quick questionnaire & let’s see if we’re a good fit.
📆 Want to join the next workshop?
CLIENT FEEDBACK
“I could not have asked for a kinder mentor who’s so well equipped with logical advice and so understanding of how vulnerable it can be to openly discuss finances.
I’ve felt extremely comfortable to ask Liesl advice ranging from bigger financial questions in terms of savings, planning a fund structure to be able to shift careers, to how to quote on projects. For someone quite scared and shy of the monetary world, she’s always made me feel confident enough to ask vulnerable questions and has helped me to bridge small and big tasks.”
Maggie van Zyl, Founder of Carvel Tattoo Studio
Say Hello 👋
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